SHARP SHARP | HOW IT ALL BEGAN

The story of Sharp Sharp began in 1988, in a tiny village in the Netherlands, where Renate de Klein lived together with her food-loving family.
Renate’s South African mother would bring home exotic spices and ingredients from her country. Then she would spend hours in the kitchen, creating unforgettable food experiences for family and friends. Renate learned quickly that her mother’s food made people happy, and at the age of 5, she cooked her first curry dish.

As she grew older her passion for food took her out into the world where she would discover new dishes and flavours to experiment with at home. She would dream about new combinations. She would smell food, fruit & spices and think of ways to use them.
As a student she had the largest spice cabinet in the student home. And it soon became known that if you invited Renate to your party, some delicious food would follow. This was much appreciated, especially by the love-of-her-life, Frank, who according to Renate had a much too small selection of spices in his cupboard.

The couple’s love for food continued until 2012, when a few events would change their view on food forever. The book “De Voedselzandloper” was published and started a discussion in media as it stated that sugar and white grains could have a bad effect on your health. At the same time their much beloved friend Hanna was diagnosed with an incurable illness that left her no choice but to change her entire diet. The couple witnessed how their friend Lauren’s decision to not eat gluten resulted in her dramatically reducing her asthma medication. And Renate herself managed to controle her eczema by eliminating certain ingredients.

That’s when they understood that the way of cooking had to change. Eating healthy was more than just a trend; it was a need for some people. A need that often meant a complete elimination of one of life’s greatest treats: snacks and cakes. This is how Sharp Sharp came to exist, because everyone deserves a delicious treat. The food brand grew out of the couple’s love for food experiences, Renate’s love for unique flavour combinations, and the will to create food that would make people happy!